User Experience Design with Augmented Reality (AR) (Article)
Author: Stefan Stumpp, Tobias Knopf and Daniel Michelis
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Description: User Experience Design with Augmented Reality (AR) (Article) por Stefan Stumpp, Tobias Knopf and Daniel Michelis. This paper explores the impact of AR on user experience by comparing the IKEA Place app with the IKEA website. Discover how AR enhances brand perception and offers valuable insights for designing innovative digital touchpoints.
Pages: 10
Megabytes: 0.77 MB
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