Advertising Learning and Consumer Choice in Experience Good Markets A Structural Empirical Examination
Author: Daniel A Ackerberg
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Description: Advertising Learning and Consumer Choice in Experience Good Markets A Structural Empirical Examination por Daniel A Ackerberg empirically analyzes advertising effects using a dynamic consumer learning model. It quantifies the value of information to consumers and assesses welfare implications of advertising regulations, making it a valuable resource for understanding consumer behavior.
Pages: 53
Megabytes: 0.6 MB
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