Effectiveness of Digital Marketing Strategies on Performance of Commercial Banks in Kenya
Author: Caroline Nganga Muthoni
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Description: Effectiveness of Digital Marketing Strategies on Performance of Commercial Banks in Kenya por Caroline Nganga Muthoni explores the impact of digital strategies on Kenyan banks' performance. It reveals key platforms and their influence, offering insights for banks aiming to enhance competitiveness.
Pages: 63
Megabytes: 0.67 MB
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