Implement Purchase Choice Into the Customer
Author: Rosanne Weber,P M A Tenbult
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Description: Implement Purchase Choice Into the Customer por Rosanne Weber, P M A Tenbult analyzes how subliminal stimuli influence brand choice through advertising and brand equity. It explores direct and indirect links, offering valuable insights for marketers interested in unconscious consumer influence.
Pages: 31
Megabytes: 0.24 MB
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