Foundations in Digital Marketing

Covers the full digital marketing lifecycle from strategy to execution. Includes chapters on content marketing, social media, SEO, paid advertising, email marketing, and analytics.

DigitalMarketer

Open textbook on digital marketing strategy using the RACE framework. Covers personas, customer journeys, SEO, keywords, landing pages, paid media, content marketing, lead generation, and conversion optimization.

Pierre-Yann Dolbec

Practical guide covering SEO basics, content marketing, website redesign, social media marketing, and Pinterest strategy. Includes actionable tips for each channel.

Digital Firefly Marketing

Strategy guide focused on planning, executing, measuring, and analyzing digital marketing campaigns. Includes templates, checklists, KPI frameworks, and social listening tactics.

Talkwalker

Covers building customer avatars, developing long-term digital assets, short-term ad strategies, lead nurturing, and website optimization. Aimed at small businesses looking to grow sales.

LYFE Marketing