We present to you our collection of advertising books in PDF format, full of valuable content for your studies and research. Advertising is one of the most influential forms of communication and persuasion in our daily lives and we understand your interest in researching it.
With our compendium of books on advertising, you will be able to delve into the different types that exist, in this case, subliminal advertising, digital advertising and false advertising.
Thus, advertising is that type of persuasive communication that seeks to promote a product or service. It uses various techniques such as validating itself through testimonials, appealing to the emotions of the target audience and using dramatization of situations related to the product or service being promoted. All with the objective of achieving the final step: sales.
Throughout time, advertising has played a great role in the positioning of all kinds of companies and brands. Since the first advertisement, commerce has been invigorated and creativity in product promotion has grown and evolved over the last century.
Advertising communication has been so powerful that many of the messages it has provided have penetrated deeply into the collective psyche, to the point of marking trends and cultural traditions assumed by the public as part of their identity.
Another case where the power of advertising makes itself felt is in the political arena, as many leaders in history have used advertising techniques to influence the masses and rise to power, both for better and for worse. This is due to the persuasive nature of the advertising message, which is tried to be replicated as a model in other areas.
Discover more about the power of advertising, with this selection of over 15 advertising books in PDF format, all available for free and immediate download.
Advertising Books
#1 Introduction Advertising
Extension: PDF | 201 pages
Introduction Advertising by University of Mumbai provides a foundational understanding of advertising principles. It explores advertising objectives, features, importance, and its role in marketing, making it a valuable read for beginners.
#2 Introduction an Advertising
Extension: PDF | 297 pages
Introduction an Advertising por Bharathidasan University es una guía fundamental sobre los conceptos básicos de la publicidad y su rol en el marketing. Explora desde los elementos del marketing mix hasta las estrategias y tácticas publicitarias, ofreciendo una visión completa para estudiantes y profesionales.
#3 Classification of Advertising
Extension: PDF | 34 pages
Classification of Advertising por Sacred Heart College Thevara introduces students to various types of advertising strategies. It explores advertising based on consumers, media, business, and area, offering a solid foundation for understanding advertising practices.
#4 The Advertising Creative Process
Extension: PDF | 39 pages
The Advertising Creative Process por Access Manager presents a study of UK agencies' creative advertising development. It offers valuable insights into agency processes and customization, exploring client involvement and validation stages.
#5 Advertising Creativity Campaign Planning and Execution
Extension: PDF | 17 pages
Advertising Creativity Campaign Planning and Execution por eGyanKosh explores the creative process and execution of advertising campaigns. It provides valuable insights into creative strategies, idea generation, and the use of associations to craft impactful ads.
#6 Importance of Creativity in Advertising Industry
Extension: PDF | 11 pages
Importance of Creativity in Advertising Industry por Alena Chrenkova,Maria Rostasova,Petra Kunertova analyzes the role of creativity in advertising, highlighting its impact on business success and consumer engagement. It explores different creative strategies and research findings on customer perception, offering valuable insights for effective adv...
#7 The Role of Advertising in Promoting a Product
Extension: PDF | 61 pages
The Role of Advertising in Promoting a Product by Svetlana Frolova analyzes the role of advertising in effective promotion. It explores general characteristics, organization, and effectiveness of advertising campaigns.
#8 Advertising Learning and Consumer Choice in Experience Good Markets A Structural Empirical Examination
Extension: PDF | 53 pages
Advertising Learning and Consumer Choice in Experience Good Markets A Structural Empirical Examination por Daniel A Ackerberg empirically analyzes advertising effects using a dynamic consumer learning model. It quantifies the value of information to consumers and assesses welfare implications of advertising regulations, making it a valuable resourc...
#9 Television II Television Commercials
Extension: PDF | 38 pages
Television II Television Commercials por California State University delves into the structure and function of television commercials. It analyzes how they incorporate art traditions and impact viewers, making it valuable for understanding advertising's influence.
Digital Advertising Books
Advertising is a branch of marketing, which is responsible for promoting a brand or a specific product, in order to increase sales or attract new potential buyers.
In our times, the advancement of technology and marketing has boosted all means of promotion, so the digital world is currently widely used, in that sense digital advertising has gained ground and is practically indispensable for companies to stay in the market.
One of the advantages of digital advertising is that you can reach thousands of potential customers by making good use of social networks, plus its cost is lower and much more accessible than print advertising.
#1 Social Media Marketing and Advertising
Extension: PDF | 34 pages
Social Media Marketing and Advertising por Yogesh K Dwivedi,Kawaljeet Kaur Kapoor,Hsin Chen presents a comprehensive review of social media marketing, synthesizing existing research and highlighting its impact across various industries. It's a valuable resource for understanding the multifaceted dynamics of SMM.
#2 Digital Marketing Strategy Guide Intermediate Level
Extension: PDF | 25 pages
Digital Marketing Strategy Guide Intermediate Level por Business Gateway provides a practical roadmap for optimizing your digital marketing efforts. This guide helps you understand how to strategically grow your business by taking a more analytical view of your digital marketing.
#3 The Impact of Digital Trends on Marketing
Extension: PDF | 11 pages
The Impact of Digital Trends on Marketing por Daliborka Blazheska, Natasha Ristovska, Sashko Gramatnikovski explores how digital trends influence business operations, particularly marketing strategies in Macedonian companies. It highlights the necessity of digital strategies for effective customer communication and improved business results.
#4 Social Media Advertising Marketing A Study of Awareness Attitude and Responsiveness by Nigerian Youths
Extension: PDF | 24 pages
Social Media Advertising Marketing A Study of Awareness Attitude and Responsiveness by Nigerian Youths explores how Nigerian youths perceive and respond to Facebook advertising. It reveals insights into their attitudes, offering valuable recommendations for more effective social media advertising strategies.
#5 Effectiveness of Digital Marketing Strategies on Performance of Commercial Banks in Kenya
Extension: PDF | 63 pages
Effectiveness of Digital Marketing Strategies on Performance of Commercial Banks in Kenya por Caroline Nganga Muthoni explores the impact of digital strategies on Kenyan banks' performance. It reveals key platforms and their influence, offering insights for banks aiming to enhance competitiveness.
#6 Digital Marketing for Beginners (Presentation)
Extension: PDF | 25 pages
Digital Marketing for Beginners (Presentation) por Revize is a concise guide offering fundamental insights into digital marketing strategies. This document is a valuable resource for small businesses seeking to establish an online presence and attract new customers.
Subliminal Advertising Books
Subliminal advertising is something widely used by many companies to convey a message to their customers, the main use that is given is marketing, with the idea that the consumer purchases the service or product offered, as well as to build loyalty.
What is subliminal advertising? It is any audiovisual message that is emitted below the threshold of conscious perception and that incites the consumption of the product; that is to say, it is the message that your mind does not capture when you see or hear it, but your subconscious does.
These messages are usually placed in images and audios, and have been used by large companies such as Disney and Coca-Cola, to give an example. You can spend some time in the Google search engine looking for subliminal images, I assure you that you will not catch many of them.
#1 Effectiveness of Subliminal Messages and Their Influence on Peoples Choices
Extension: PDF | 17 pages
Effectiveness of Subliminal Messages and Their Influence on Peoples Choices por Rania Karam, Mohamad Abou Haidar, Abbas Khawaja. This research investigates the impact of subliminal messages on human choices, focusing on the auditory system. The study offers insights into the conscious and subconscious mind connection with the usage of subliminal me...
#2 Subliminal Messages in Advertising: Do They Really Work?
Extension: PDF | 12 pages
Subliminal Messages in Advertising: Do They Really Work? por Senka Borovac Zekan, Ivone Zekan, explores the perception and ethical considerations of subliminal advertising. It offers valuable insights into consumer awareness and the potential impact of hidden messages.
#3 Does Subliminal Advertisement Affect Consumer Behavior An Exploratory Comparative Analysis Between Marketing and Non Marketing Professionals
Extension: PDF | 17 pages
Does Subliminal Advertisement Affect Consumer Behavior An Exploratory Comparative Analysis Between Marketing and Non Marketing Professionals por Soomro Yasir Ali analyzes the impact of subliminal advertising on consumer behavior. It offers insights into how marketing professionals and non-marketers perceive these messages, highlighting the potentia...
#4 Implement Purchase Choice Into the Customer
Extension: PDF | 31 pages
Implement Purchase Choice Into the Customer por Rosanne Weber, P M A Tenbult analyzes how subliminal stimuli influence brand choice through advertising and brand equity. It explores direct and indirect links, offering valuable insights for marketers interested in unconscious consumer influence.
#5 Psychology of Brand Creation and Management Subliminal Advertising (Article)
Extension: PDF | 6 pages
Psychology of Brand Creation and Management: Subliminal Advertising (Article) por Malika Singh, Ruchika Nayyar explores the impact of subliminal messages on brand sales and their use in advertising. It offers insights into a controversial marketing technique and its perceived effectiveness.
Here ends our selection of free Advertising books in PDF format. We hope you liked it and already have your next book!
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