13 Free Branding Books & Guides [PDF]
by InfoBooks
Free branding books in PDF that help you build a brand people remember. This selection covers brand strategy, brand identity, brand style guides and personal branding workbooks, all ready to read online or download in one click.
The titles compile material from HubSpot, PwC, the European Commission, NASA, FreshSparks and Column Five. You will find frameworks for brand positioning, visual identity, brand voice, brand archetypes and the step-by-step development of a brand from scratch.
Open any guide, download what you need and start shaping a brand that competes on more than price. Every PDF on this page is free and requires no signup.
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Branding Books
These 13 branding books and guides cover everything from brand strategy and identity to personal branding and brand archetypes. Each PDF is free, in English and ready to read online or download to your device.
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Creative Market beginners guide covering the fundamentals of branding, naming a product or service, designing a brand identity, choosing colors and typography, and developing brand applications with a strong personality. Beautiful design throughout, ideal for first-time founders and designers.
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The Open Group consortium brand identity manual covering positioning statement, brand archetype, organizational values, messaging framework, logo system, color palette, fonts, print standards and publication templates. A complete real-world example of how to document a brand identity.
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Step Change deep dive into the 12 brand archetypes (Hero, Sage, Outlaw, Creator and others) and how the worlds most memorable brands use them to build emotional connection. Case studies, frameworks and practical tips to define your own brand personality and voice.
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That wraps our selection of free branding books in PDF. Pair this list with our free marketing books, personal branding books and corporate image books.
Looking for more? Browse the full Business and Investment Books in PDF collection.
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Personal Branding Books
Image, reputation, differentiation. Standing out in the professional world.
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Customers, strategy, growth. Strategies to promote and sell products and services.
Digital Marketing Books
Online, social media, SEO. Promoting products and services in the digital world.
Corporate Image Books
Brand, public perception, identity. Building and managing a company's public image.