Strategy and management, the foundations of any successful brand

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  Exploring the corporate image formation process

  Mai An Tran, Bang Nguyen T.C. Melewar and Jim Bodoh · 47 pages

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  Corporate image vacuum: Nature, characteristics and implications for the organization

  Noraizah Zainal Abidin and Augustine Pang · 16 pages

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  Corporate Identity, Corporate Branding and Brand Image

  Muhammad Ghayour Khan and Omar Khan · 63 pages

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  Corporate image determinants and the role of attitudes in direct selling companies

  Prasit Rattanapha · 45 pages

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  The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty

  Eman Mohamed Abd-El-Salam, Ayman Yehia Shawky and Tawfik El-Nahas · 24 pages

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