A Guide to Marketing Costs and How to Calculate Them

A complete textbook on marketing farm and food products. Twelve chapters cover marketing strategy, new products, commodity marketing, pricing, channels, promotion and marketing costs.

I.M. Crawford

Course notes on how agricultural markets work: demand and supply, marketing channels, costs and margins, price policy, futures trading and international trade.

ICAR e-Krishi Shiksha

Shows farmers and advisers how to read market prices, why they change and how to use that information to decide what to grow and when to sell.

Andrew W. Shepherd