Business Strategy - Methods and Models
Gerrit Muller
A concise reference on the core methods and models used to shape business strategy, including SWOT analysis, road mapping, and technology classification. A quick primer on practical strategy tools.
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Strategic ManagementA complete undergraduate textbook on strategic management, covering how firms analyze their environment, build competitive advantage, and steer long-term performance. Chapters move from strategy fundamentals to corporate and international strategy.
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