Data Analysis in the Psychological Sciences: A Practical Applied Multimedia Approach

A clear guide to collecting and analyzing qualitative data, covering interviews, focus groups, ethnography, and archival work, with dedicated chapters on coding, memoing, and building themes from transcripts.

Allison Hurst

A textbook that treats qualitative and quantitative analysis as two halves of the same craft, covering coding and content analysis alongside descriptive statistics and significance testing. Uses real social science datasets throughout.

Mikaila Mariel Lemonik Arthur and Roger Clark

A thorough research methods textbook with extensive coverage of qualitative design and analysis, including sampling, interviewing, coding transcripts, and reporting findings. Also covers quantitative measurement and survey design for mixed methods work.

Matthew DeCarlo