Defining Political Marketing

Author: Robert P. Ormrod

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Document Details

Title: Defining Political Marketing

Author: Robert P. Ormrod

Description: Develops a formal definition of political marketing by analyzing existing definitions and exploring the political exchange concept.

Pages: 19

Size: 0.19 MB

Format: PDF

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Defining Political Marketing

Document Details

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Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media