Political Marketing: Understanding and Managing Stance and Brand Positioning
Alessandro Bigi
Doctoral thesis investigating political brand positioning, voter perception measurement, and effectiveness of viral political communication.
Loading the book...
Keep reading
-
Next in this topic
Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the MediaAnalyzes classical political marketing tactics, examines the role of traditional media versus social networking, and includes interviews with political professionals.
Verified PDF · Secure download - Defining Political Marketing
Develops a formal definition of political marketing by analyzing existing definitions and exploring the political exchange concept.
Verified PDF · Secure download - Principles of Marketing
OpenStax university textbook covering the full marketing curriculum: strategy, consumer behavior, segmentation, product development, pricing, distribution, and promotion.
Verified PDF · Secure download - Principles of Marketing
Comprehensive open textbook covering strategic planning, consumer behavior, market segmentation, product development, pricing, and marketing channels.
Verified PDF · Secure download - Introducing Marketing
Global Text Project textbook that walks through marketing fundamentals: research, segmentation, product planning, pricing, distribution, and communication.
Verified PDF · Secure download
