Entrepreneurial Behavior: Transforming an Innovative Idea into an Entrepreneurial Product

A structured guide that walks readers from initial vision to launching a venture, covering ideation, opportunity assessment, financing, and team building. Designed as a university textbook with practical exercises.

Andreas Kuckertz, Thomas Leicht, Maximilian Scheu, Indra da Silva Wagner, Bernd Ebersberger

A practical guide for creative entrepreneurs that combines business best practices with creative passion. Covers marketing, intellectual property, leadership, mission, vision, values, and business planning with international case studies.

David Parrish