Keys to effective Relationship Marketing
Author: Lluís G. Renart, Carles Cabré
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Document Details
Title: Keys to effective Relationship Marketing
Author: Lluís G. Renart, Carles Cabré
Description: Presents seven keys to effective relationship marketing: strong transactional model, gradual implementation, two-way orientation, and multi-channel consistency.
Pages: 23
Size: 0.26 MB
Format: PDF
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