Relationship Marketing and Overview
Various authors
PhD thesis chapter covering relationship marketing definitions, paradigm shift from transactional to relational marketing, and CRM strategies.
Loading the book...
Keep reading
-
Next in this topic
Role of Relationship Marketing in Competitive Marketing StrategyExamines how relationship marketing enhances competitive strategy through trust building, profitability improvement, and emotional engagement.
Verified PDF · Secure download - Political Marketing: Understanding and Managing Stance and Brand Positioning
Doctoral thesis investigating political brand positioning, voter perception measurement, and effectiveness of viral political communication.
Verified PDF · Secure download - Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media
Analyzes classical political marketing tactics, examines the role of traditional media versus social networking, and includes interviews with political professionals.
Verified PDF · Secure download - Defining Political Marketing
Develops a formal definition of political marketing by analyzing existing definitions and exploring the political exchange concept.
Verified PDF · Secure download - Principles of Marketing
OpenStax university textbook covering the full marketing curriculum: strategy, consumer behavior, segmentation, product development, pricing, distribution, and promotion.
Verified PDF · Secure download
