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Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers Trickery?

Author: Khon, Johnson and Hang

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Document Details

Title: Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers Trickery?

Author: Khon, Johnson and Hang

Description: Research on when consumers believe they are being manipulated by marketers, and when they get it wrong. Explains both the false alarms and the missed detections.

Pages: 81

Size: 0.71 MB

Format: PDF

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