Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers Trickery?
Author: Khon, Johnson and Hang
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Document Details
Title: Lay Theories of Manipulation: Do Consumers Believe They are Susceptible to Marketers Trickery?
Author: Khon, Johnson and Hang
Description: Research on when consumers believe they are being manipulated by marketers, and when they get it wrong. Explains both the false alarms and the missed detections.
Pages: 81
Size: 0.71 MB
Format: PDF
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