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Media Innovation and Entrepreneurship

Author: Michelle Ferrier and Elizabeth Mays

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Document Details

Title: Media Innovation and Entrepreneurship

Author: Michelle Ferrier and Elizabeth Mays

Description: A textbook for people who want to turn media work into a business. Covers audience research, business models, revenue streams, pitching, and the legal and financial basics of running a media venture.

Pages: 203

Size: 7.08 MB

Format: PDF

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