Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media
Author: Jill Donovan
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Document Details
Title: Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media
Author: Jill Donovan
Description: Analyzes classical political marketing tactics, examines the role of traditional media versus social networking, and includes interviews with political professionals.
Pages: 81
Size: 0.26 MB
Format: PDF
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