Neuro-Linguistic Programming in the Corporate Environment

A book that walks salespeople through NLP rapport, the Milton and Meta Models, hypnotic language patterns, and active listening. Practical chapters with worked examples for B2B and B2C sales conversations.

Mario Krivokapic

A case study exploring how NLP training shapes salespeople interpersonal skills and buyer-seller relationships. Useful evidence for B2B sales professionals curious about NLP impact on rapport and negotiation.

IMP Group

A concise article linking NLP techniques to clearer, more persuasive communication. Useful for trainers and managers who want a short academic perspective on NLP applied in practice.

Ahsan Bashir & Mamuna Ghani