Principles and Practice of Public Relations
Ojomo W. Olusegun
A full university course in public relations, from definitions and publics through models, research, writing and speaking. Each unit closes with exercises, so it works as a self study text.
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Public Relations in PracticeFocuses on applied public relations skills rather than theory alone, with the processes and practice a practitioner uses on the job. Built as a course text with tutor marked assignments throughout.
Verified PDF · Secure download - Introduction to Public Relations
A full course pack with syllabus, key vocabulary and six lectures with their slides, covering the RACE process, persuasion and how news gets made. Good if you want the structure of a class rather than a straight read.
Verified PDF · Secure download - Public Relation
Four compact units covering the concept and objectives of PR, its role as a news source, ethical and legal issues, and corporate communication including crisis response. Short enough to read in one sitting.
Verified PDF · Secure download - Public Relations: Study Material for Students
Study notes covering the role and tools of PR, its part in corporate image building, and programme planning with news releases and employee relations. Written as exam preparation material.
Verified PDF · Secure download - Case Studies in Strategic Public Relations
Applies the RACE model to real problems faced by real organizations, so you practise analysis instead of memorising definitions. Useful once you already know the basic vocabulary of the field.
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