Strategic Marketing Management
Alexander Chernev
Kellogg School textbook with foreword by Philip Kotler covering marketing strategy, tactics, segmentation, value proposition, brand management, pricing, and growth management.
Loading the book...
Keep reading
-
Next in this topic
Marketing ManagementMBA textbook covering marketing orientation, marketing mix, consumer behavior, segmentation, product decisions, pricing, distribution planning, promotion, and current marketing trends.
Verified PDF · Secure download - Strategic Marketing
Covers competitive advantage theory, segmentation and positioning, branding, the extended marketing mix, product management, and marketing communications.
Verified PDF · Secure download - The Strategic Marketing Process
Practical guide covering competitive positioning, brand strategy, pricing, distribution, customer acquisition planning, campaign execution across traditional and digital channels, and ROI measurement.
Verified PDF · Secure download - The ultimate guide to content marketing
Eight-step guide to content marketing covering objectives, audience targeting, content types, planning, creation, team building, promotion, and measurement.
Verified PDF · Secure download - The definitive guide to engaging content marketing
Comprehensive Marketo guide covering buyer personas, brand voice, content types, editorial calendars, content design, promotion strategies, and ROI measurement.
Verified PDF · Secure download
