A Media Relations Handbook for Non-Governmental Organizations

Explains what PR covers beyond press releases and crisis management, then gets practical about understanding the media, pitching journalists and media training. Includes sample scenarios and templates.

MWUA

Draws the line between media relations and PR, then covers story angles, pitching, preparing a spokesperson and tracking coverage. Short, well designed and straight to the point.

Roopco

The most recently updated guide here, covering the media landscape, the key newsroom roles and how to work with each of them. Strong visual design with tools and templates for advocacy work.

Terrance Hamm

Shows how a public institution earns media attention and turns it into community support. The examples are drawn from libraries but the tactics transfer to any organization with a local audience.

American Library Association

A hands on toolkit for dealing with reporters, writing a press release and communicating when the story turns hostile. Includes sample releases, media advisories and crisis talking points.

Division of Social Services