Public Relations Toolkit
Division of Social Services
A hands on toolkit for dealing with reporters, writing a press release and communicating when the story turns hostile. Includes sample releases, media advisories and crisis talking points.
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Public RelationsA complete introductory textbook that walks through what public relations is, how the function works inside an organization and how practitioners handle conflict. Opens with a real corporate case and builds the theory from there.
Verified PDF · Secure download - The Art and Science of Public Relations and Strategic Communication
The most current textbook on this list, covering context, ethics, research, relationship management and corporate social responsibility. Written for students who need both the theory and the working practice of strategic communication.
Verified PDF · Secure download - Principles and Practice of Public Relations
A full university course in public relations, from definitions and publics through models, research, writing and speaking. Each unit closes with exercises, so it works as a self study text.
Verified PDF · Secure download - Public Relations in Practice
Focuses on applied public relations skills rather than theory alone, with the processes and practice a practitioner uses on the job. Built as a course text with tutor marked assignments throughout.
Verified PDF · Secure download - Introduction to Public Relations
A full course pack with syllabus, key vocabulary and six lectures with their slides, covering the RACE process, persuasion and how news gets made. Good if you want the structure of a class rather than a straight read.
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