Agricultural Marketing, Trade and Prices

A complete textbook on marketing farm and food products. Twelve chapters cover marketing strategy, new products, commodity marketing, pricing, channels, promotion and marketing costs.

I.M. Crawford

Explains every cost between the farm gate and the buyer, such as packing, transport, storage and losses, and shows how to calculate them with simple examples.

Andrew W. Shepherd

Shows farmers and advisers how to read market prices, why they change and how to use that information to decide what to grow and when to sell.

Andrew W. Shepherd