Guidelines for Communications and Advocacy Strategy

Takes a campaign apart lecture by lecture: goals, objectives, strategies and tactics, then timeline, budget and evaluation. Ends with how to present the finished plan.

Christine Di Salvo

A practical guide for running communication around large development projects, written for project managers as much as for communicators. Published by the World Bank.

Masud Mozammel, Galia Schechter

Answers the question most campaign guides skip: how do you know whether the communication worked. Gives example questions, indicators and tools for measuring results.

Caroline Cassidy, Louise Ball