Personal Brand Building Guide

Various Authors

Covers the what and why of personal branding before moving into strategy: your purpose, your audience and what you actually have to offer. Builds toward the three pillars of a credible personal brand, which are audience, authenticity and consistency.

Various Authors

A designer and studio owner shares the self branding process he used to grow his own business. Runs from taking stock of the brand you already have to communication habits, home bases online and long term reputation, both on the web and in person.

Colin Wright

A university case study that follows how one person builds and manages a personal brand in practice. Useful if you want the research behind the advice, with a clear framework of brand identity, brand positioning and brand image applied to an individual rather than a company.

Sepide Rahmani & Anna Sarhammar

Maps what research across psychology, marketing and management actually says about personal branding, and separates the evidence from the self help claims. The clearest single reference if you want to know where the concept came from and what is still unproven.

Sergey Gorbatov, Svetlana N. Khapova & Evgenia I. Lysova