Personal Branding

A step by step guide that walks you through finding your niche, sizing up your competition and defining the edge that makes you memorable. Includes SWOT worksheets, perceptual maps and a worked example built around Simon Sinek.

Ascensus

Various Authors

Covers the what and why of personal branding before moving into strategy: your purpose, your audience and what you actually have to offer. Builds toward the three pillars of a credible personal brand, which are audience, authenticity and consistency.

Various Authors

A university case study that follows how one person builds and manages a personal brand in practice. Useful if you want the research behind the advice, with a clear framework of brand identity, brand positioning and brand image applied to an individual rather than a company.

Sepide Rahmani & Anna Sarhammar

Maps what research across psychology, marketing and management actually says about personal branding, and separates the evidence from the self help claims. The clearest single reference if you want to know where the concept came from and what is still unproven.

Sergey Gorbatov, Svetlana N. Khapova & Evgenia I. Lysova