UnderPinned's Guide to Personal Branding
UnderPinned
Written for freelance creatives who need to stand out and win clients. Moves from defining your brand identity and unique selling proposition to showcasing a portfolio and managing your reputation, and closes with interactive worksheets.
Loading the book...
Keep reading
-
Next in this topic
The Role of Personal Image in Personal BrandingLooks at the part image plays across the three stages of a personal brand: discovering and crafting it, expressing it, then maintaining and growing it. Written by a certified image professional and illustrated with case studies.
Verified PDF · Secure download - Personal Branding Through Imagification in Social Media
A master's study built on interviews with fifteen Instagram users about how they create and reshape identity through images. Explains why people show only a curated slice of themselves online and what that does to the audience watching.
Verified PDF · Secure download - Personal Branding on Social Media and Social Media Based Entrepreneurship
Connects personal branding with making a living from social media, drawing on interviews with bloggers and video creators who turned an audience into a business. Good if you are weighing whether your online presence can become your work.
Verified PDF · Secure download - Successful Personal Branding on Social Media
Analyses seventy two videos from four successful YouTubers to work out what they actually do to build a personal brand. Identifies three repeating patterns: staying loyal to a brand profile, cross promoting accounts, and inviting the audience to co create.
Verified PDF · Secure download - Personal Branding on Social Media: The Role of Influencers
Interviews ten Instagram influencers to find out how deliberate their personal branding really is. Shows how content gets planned, why follower counts matter for job offers, and how social status is built and maintained on the platform.
Verified PDF · Secure download