Quaint and Curious Advertisements
Henry M. Brooks
A collection of old newspaper ads from colonial Boston and Salem, with notes on what they reveal about daily life. A fun and quick look at how people sold goods and services centuries ago.
Loading the book...
Keep reading
-
Back to the start of this topic
Launch! Advertising and Promotion in Real TimeAn open textbook that walks through the whole promotion process: consumer behavior, brand strategy, creative messages, media planning, sales promotion and measuring results. Each chapter pairs the theory with real campaigns and practical exercises.
Verified PDF · Secure download - Introduction to Advertising
A complete course on the basics of advertising: types of ads, media, agencies, budgets, appeals, copywriting, layout and campaign planning. It also covers how ads are tested before and after they run.
Verified PDF · Secure download - Advertising Management
A course on managing advertising, from setting objectives and budgets to message strategy, media planning and campaign creation. It closes with how agencies are organized and how they work with the advertiser.
Verified PDF · Secure download - Advertising: Its Principles and Practice
The textbook New York University built its advertising program on, written by an advertiser, a psychologist, a copywriting professor and a design expert. It covers markets, the psychology of appeal, copy, layout, typography and media.
Verified PDF · Secure download - The Business of Advertising
One of the founders of the modern ad agency explains how advertising really works as a business: agencies, copy, art, mediums, campaigns and the advertising manager. Calkins was among the first to treat design as a selling tool.
Verified PDF · Secure download
