Sustainable Tourism Marketing

A guide to setting up and running a destination management organization. It covers partnerships, market research, destination marketing and sales, visitor services, events and the digital world.

World Bank Group

An open textbook on the principles of marketing applied to tourism, hospitality and services: market research, segmentation, positioning, pricing, distribution, promotion and strategic planning.

Lian Dumouchel

Research on how destinations build and protect their image: online reputation and pricing in lodging, regional image, and the stereotypes that shape how travellers see a place.

Manuel Rodríguez-Díaz and Tomás F. Espino-Rodríguez

Research on how destinations use marketing to support sustainability: positioning, online visitor reviews, seasonal behaviour, social media at ski resorts and gastronomy as part of a country brand.

Umberto Martini and Federica Buffa