T-Shirts and Suits: A Guide to the Business of Creativity

A structured guide that walks readers from initial vision to launching a venture, covering ideation, opportunity assessment, financing, and team building. Designed as a university textbook with practical exercises.

Andreas Kuckertz, Thomas Leicht, Maximilian Scheu, Indra da Silva Wagner, Bernd Ebersberger

A workbook on the behaviors that distinguish entrepreneurs, with self-assessment exercises for motivation, leadership style, locus of control, and decision-making. Adapted from Open University materials.

Textbook Equity Open Education