The Art and Science of Public Relations and Strategic Communication

A complete introductory textbook that walks through what public relations is, how the function works inside an organization and how practitioners handle conflict. Opens with a real corporate case and builds the theory from there.

2012 Book Archive

A full university course in public relations, from definitions and publics through models, research, writing and speaking. Each unit closes with exercises, so it works as a self study text.

Ojomo W. Olusegun

Focuses on applied public relations skills rather than theory alone, with the processes and practice a practitioner uses on the job. Built as a course text with tutor marked assignments throughout.

Levi Chinaka Nwodu, Josep Bel-Molokwu, Jonathan E. Aliede

A full course pack with syllabus, key vocabulary and six lectures with their slides, covering the RACE process, persuasion and how news gets made. Good if you want the structure of a class rather than a straight read.

Mathew Cabot

Four compact units covering the concept and objectives of PR, its role as a news source, ethical and legal issues, and corporate communication including crisis response. Short enough to read in one sitting.

Sanjay Kumar Sahoo, Jyoti Prakash Mohapatra