The basics of branding & marketing

Creative Market beginners guide covering the fundamentals of branding, naming a product or service, designing a brand identity, choosing colors and typography, and developing brand applications with a strong personality. Beautiful design throughout, ideal for first-time founders and designers.

Creative Market

Brand management course textbook from EIILM University covering branding concepts, brand-customer relationships, brand equity, brand extensions and brand selection. Compiles material from major branding references in the public domain.

EIILM University

Academic course manual from Lovely Professional University covering product life cycle, brand positioning, brand equity measurement and brand extension. Ideal for marketing students who want a structural view of product and brand management.

Ashwani Panesar

European Commission handbook for small and medium-sized enterprises covering the full branding process, name choice, logo design, brand identity, intellectual property and social media. Practical roadmap for SMEs starting to build their brand.

European Commission

HubSpot and Venngage step-by-step guide to documenting your brand story, name, logo system, color palette, fonts, brand voice and supporting visuals in a brand style guide your team can actually follow. Includes editable templates.

HubSpot