The Clock That Had No Hands
Herbert Kaufman
Twenty short essays that argue for advertising through memorable stories, like the clockmaker whose product nobody could read. A quick read on why a business that stays silent gets forgotten.
Loading the book...
Keep reading
-
Next in this topic
The Psychology of AdvertisingThe founding book of advertising psychology, by the first psychologist to study ads in the lab. Scott explains how attention, memory, suggestion, habit and emotion decide whether an ad works.
Verified PDF · Secure download - The Theory of Advertising
Scott's first book on how the principles of psychology apply to advertising. It studies perception, association of ideas, illusions and the direct command, with real ads from the period as examples.
Verified PDF · Secure download - Advertising and Selling: Principles of Appeal and Response
A psychologist explains how buyers respond to ads and sales talks: attention, interest, persuasion and the value of each appeal. It is based on lectures given to the Advertising Men's League of New York.
Verified PDF · Secure download - Advertising and Its Mental Laws
An experimental study of what makes an ad noticed and remembered. Adams tests size, position, color, repetition and illustration, and turns the results into practical rules for advertisers.
Verified PDF · Secure download - Advertising Literacy
Recent research on how children and teenagers recognize and deal with persuasive messages, from influencer posts to advergames. It explains what advertising literacy is and how it can be taught.
Verified PDF · Secure download
