Personal Branding on Social Media and Social Media Based Entrepreneurship

A master's study built on interviews with fifteen Instagram users about how they create and reshape identity through images. Explains why people show only a curated slice of themselves online and what that does to the audience watching.

Gustav Lindahl & Mimi Ohlund

Analyses seventy two videos from four successful YouTubers to work out what they actually do to build a personal brand. Identifies three repeating patterns: staying loyal to a brand profile, cross promoting accounts, and inviting the audience to co create.

Marketa Urbanova & Thea Slind

Interviews ten Instagram influencers to find out how deliberate their personal branding really is. Shows how content gets planned, why follower counts matter for job offers, and how social status is built and maintained on the platform.

Liliana Salome Azevedo Vasconcelos

A career center guide that treats your whole online presence as part of your professional identity. Covers branding and networking basics, using LinkedIn, and curating a digital portfolio or personal website.

Suffolk University Career Center