Corporate image is nothing more than the image that people outside a company have of that company, its products and services. To learn more about this concept, take a look at our books about corporate image in PDF format.
While the enthusiasm for entrepreneurship, creating innovative business ideas, transcendent products and “beating” the competition is very important to scale any company, corporate image is also one of the essential concepts that every organization must take into account for the development of its business.
This image can, and in many cases, must, change regularly to improve the company’s reputation in the marketplace and the consumer’s perception of the products. Everyone craves a positive corporate image, not only to increase sales, but also to attract partners and investment.
There are many elements involved in the creation of a company’s corporate image. Some of them are the name and logo of the organization, the colors, the typography, the slogan, the values, the website, the history of the brand and its reputation, among other aspects that must be built under the vision of the company.
In short, the importance of corporate image lies in its multiple functions for the growth of the company. For example, customer loyalty can be increased thanks to this concept, as well as the facilities of the sales process can be expanded. We have more than 15 books on corporate image to help you fulfill your purpose.
Here is our complete selection of Books about Corporate Image:
#1 Exploring the corporate image formation process
Extension: PDF | 47 pages
Exploring the corporate image formation process por Mai An Tran, Bang Nguyen T.C. Melewar and Jim Bodoh, this study investigates the formation of corporate image through stakeholder perceptions, offering a conceptual model. It highlights key dimensions influencing this process, providing valuable insights for understanding and managing corporate im...
#2 Corporate image vacuum: Nature, characteristics and implications for the organization
Extension: PDF | 16 pages
Corporate image vacuum: Nature, characteristics and implications for the organization por Noraizah Zainal Abidin and Augustine Pang explores the concept of "corporate image vacuum," offering a framework for understanding its nature, characteristics, and implications for organizations. This paper is essential reading for practitioners aiming to enha...
#3 Corporate Identity, Corporate Branding and Brand Image
Extension: PDF | 63 pages
Corporate Identity, Corporate Branding and Brand Image por Muhammad Ghayour Khan and Omar Khan is a thesis analyzing the relationship between these concepts. It offers valuable insights into how corporate identity shapes brand image, particularly within the apparel industry.
#4 Corporate image determinants and the role of attitudes in direct selling companies
Extension: PDF | 45 pages
Corporate image determinants and the role of attitudes in direct selling companies por Prasit Rattanaphan explores the factors influencing corporate image within direct selling in Thailand. This thesis offers valuable insights into consumer attitudes and their impact on corporate perception.
#5 The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty
Extension: PDF | 24 pages
The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty por Eman Mohamed Abd-El-Salam, Ayman Yehia Shawky and Tawfik El-Nahas explores these relationships in an Egyptian company. This study provides valuable insights into how corporate image affects customer perception in a specific cultural conte...
#6 Conceptualising and measuring the influence of corporate image on country of origin image; the case of spain
Extension: PDF | 328 pages
Conceptualising and measuring the influence of corporate image on country of origin image; the case of spain por Maria del Carmen Lopez Lamelas explores the intricate relationship between corporate image and a nation's brand. It is valuable to examine the factors influencing this dynamic.
#7 Corporate image and reputation as drivers of customer loyalty
Extension: PDF | 16 pages
Corporate image and reputation as drivers of customer loyalty por UCrea examines the relationship between corporate image, reputation, and customer loyalty in the service sector. It offers valuable insights for managers seeking to leverage these concepts for strategic advantage and customer retention.
#8 Corporate Image and its Impact on Consumer Decision Making in Slovakia
Extension: PDF | 16 pages
Corporate Image and its Impact on Consumer Decision Making in Slovakia por Vartiak Lukas, Gogolova Martina and Majerova Jana explores how customer experiences shape corporate image perception and its influence on consumer choices. It offers valuable insights into the impact of positive and negative experiences on buying behavior.
#9 Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability
Extension: PDF | 13 pages
Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability por Adeniji, A. Adenike, Osibanjo, A. Omotayo, Abiodun and others explores the impact of corporate image on customer loyalty and profitability in the Nigerian banking sector. It offers valuable insights into how companies can cultivate a positive image to drive business su...
#10 Effect of Corporate Image on Brand Trust and Brand Affect
Extension: PDF | 14 pages
Effect of Corporate Image on Brand Trust and Brand Affect por Nischay K. Upamannyu, S.S Bhakar and Mansi Gupta explores the relationship between corporate image and brand trust/affect within the Indian banking sector. It offers valuable insights into how corporate image impacts customer perceptions and brand loyalty, providing practical implication...
#11 The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y
Extension: PDF | 19 pages
The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y por Mirza Mohammad Didarul Alam and Nor Azila Mohd Noor explores the influence of service quality and corporate image on customer loyalty among Generation Y in Bangladesh. It reveals valuable insights into how these factors affect customer loyalty in the...
#12 Corporate identity vs. corporate image in the eyes of professionals: an interview-based study
Extension: PDF | 18 pages
Corporate identity vs. corporate image in the eyes of professionals: an interview-based study por Emilia WaSikiewicz-Firlej examines how professionals perceive corporate identity as projected on company "About us" pages. It reveals skepticism towards corporate narratives and offers insights into how stakeholders construct corporate image.
#13 Reputation Management: Corporate Image and Communication
Extension: PDF | 19 pages
Reputation Management: Corporate Image and Communication por Tom Watson and Philip J. Kitchen offers a foundational understanding of corporate reputation. Explore definitions, management strategies, and the interplay between branding and image.
#14 The Influence of Corporate Image on the Attractiveness of Temporary Agency Work
Extension: PDF | 41 pages
The Influence of Corporate Image on the Attractiveness of Temporary Agency Work by Maria Enberg explores the impact of corporate image on temporary work appeal. This thesis uses empirical research to show how corporate image affects temporary agency work, offering valuable insights.
#15 The Role of Corporate Image and Brand Personality in Global Consumer Choice – An Empirical Exploration
Extension: PDF | 18 pages
The Role of Corporate Image and Brand Personality in Global Consumer Choice - An Empirical Exploration by Bong-Soo Lee analyzes the interplay between corporate image and brand personality in consumer decision-making, providing insights into how these elements influence consumer choice in a global context. This paper presents a robust model for unde...
#16 Strategy and management, the foundations of any successful brand
Extension: PDF | 23 pages
Strategy and management, the foundations of any successful brand por Santiago Mayorga Escalada, delves into the complexities of brand building, arguing it goes beyond mere aesthetics. It emphasizes the strategic importance of brand management and its impact on long-term success, inviting readers to reconsider their approach to branding.
Here ends our selection of free Books about Corporate Image in PDF format. We hope you liked it and already have your next book!
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