Advertising and the Transformation of Screen Cultures
Author: Bo Florin, Patrick Vonderau, Yvonne Zimmermann
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Document Details
Title: Advertising and the Transformation of Screen Cultures
Author: Bo Florin, Patrick Vonderau, Yvonne Zimmermann
Description: A history of advertising on screen, from early cinema commercials to television and online video. The authors show how ads shaped the way films were made, shown and watched.
Pages: 340
Size: 2.96 MB
Format: PDF