Brand Better Workbook
YALI Network
Treats you as the product and walks you through positioning: knowing your target audience, sizing up who else is competing for attention, telling your brand story and pinning down your brand identity.
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Personal Brand Building GuideA step by step guide that walks you through finding your niche, sizing up your competition and defining the edge that makes you memorable. Includes SWOT worksheets, perceptual maps and a worked example built around Simon Sinek.
Verified PDF · Secure download - The Personal Branding Blueprint
Covers the what and why of personal branding before moving into strategy: your purpose, your audience and what you actually have to offer. Builds toward the three pillars of a credible personal brand, which are audience, authenticity and consistency.
Verified PDF · Secure download - Personal Branding
A designer and studio owner shares the self branding process he used to grow his own business. Runs from taking stock of the brand you already have to communication habits, home bases online and long term reputation, both on the web and in person.
Verified PDF · Secure download - Personal Branding: A Case Study
A university case study that follows how one person builds and manages a personal brand in practice. Useful if you want the research behind the advice, with a clear framework of brand identity, brand positioning and brand image applied to an individual rather than a company.
Verified PDF · Secure download
