Brand New You: A Toolkit on Personal Branding

A guided workbook built around four moves: define your X factor, understand your why factor, cut your zzz factor and then show it. Designed for students turning university experience into a career, and it ends with a branded bio you can actually use.

PWC

Four stages of activities to identify, build, market and nurture your professional brand. Starts with finding your purpose and your story, and each section works standalone once you have been through it in order the first time.

Debi Prickette, Nikki Bishop & Rachelle McWright

Builds a grounded theory model of how employees develop a personal brand inside an organisation, and what training makes that possible. Useful if you are thinking about personal branding as something an employer can support rather than a solo effort.

Robab Mollaei, Seyed Ali Siadat, Reza Hoveida & Jalal Rizaneh

Exercises for individuals and teams that turn everyday moments into brand building, from email audits to a brag bank you keep adding to. The hero's journey worksheet helps you reframe a setback into a story worth telling.

Tania Desa

Aimed squarely at job seekers who find selling themselves uncomfortable. Works through discovering your brand, deciding where and how to communicate it, and finishes with a branding checklist you can tick off before you apply.

DeVry University