Marketing Options for Grapes and Grape Products

An academic study of how the wine market actually works: consumption, quality and price, competition, finance, asymmetric information and regulation. The most rigorous book on this page.

Stefano Castriota

What it takes to open a winery, from the buildings and the equipment to the permits, the staffing and the cash flow. Written by a researcher who spent decades advising growers.

Justin R. Morris

A workbook that walks you through drafting a winery business plan section by section, with worksheets to fill in as you go.

Mark E. Pisoni and Gerald B. White

A trade textbook from 1920 covering the wines of every producing region, how they were classified and how they were sold. The reference a wine merchant was expected to know by heart.

Andre L. Simon