Personal Branding and Media Use Guide

A master's study built on interviews with fifteen Instagram users about how they create and reshape identity through images. Explains why people show only a curated slice of themselves online and what that does to the audience watching.

Gustav Lindahl & Mimi Ohlund

Connects personal branding with making a living from social media, drawing on interviews with bloggers and video creators who turned an audience into a business. Good if you are weighing whether your online presence can become your work.

Jenni Vilander

Analyses seventy two videos from four successful YouTubers to work out what they actually do to build a personal brand. Identifies three repeating patterns: staying loyal to a brand profile, cross promoting accounts, and inviting the audience to co create.

Marketa Urbanova & Thea Slind

Interviews ten Instagram influencers to find out how deliberate their personal branding really is. Shows how content gets planned, why follower counts matter for job offers, and how social status is built and maintained on the platform.

Liliana Salome Azevedo Vasconcelos