Public Relations
2012 Book Archive
A complete introductory textbook that walks through what public relations is, how the function works inside an organization and how practitioners handle conflict. Opens with a real corporate case and builds the theory from there.
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The Art and Science of Public Relations and Strategic CommunicationThe most current textbook on this list, covering context, ethics, research, relationship management and corporate social responsibility. Written for students who need both the theory and the working practice of strategic communication.
Verified PDF · Secure download - Principles and Practice of Public Relations
A full university course in public relations, from definitions and publics through models, research, writing and speaking. Each unit closes with exercises, so it works as a self study text.
Verified PDF · Secure download - Public Relations in Practice
Focuses on applied public relations skills rather than theory alone, with the processes and practice a practitioner uses on the job. Built as a course text with tutor marked assignments throughout.
Verified PDF · Secure download - Introduction to Public Relations
A full course pack with syllabus, key vocabulary and six lectures with their slides, covering the RACE process, persuasion and how news gets made. Good if you want the structure of a class rather than a straight read.
Verified PDF · Secure download - Public Relation
Four compact units covering the concept and objectives of PR, its role as a news source, ethical and legal issues, and corporate communication including crisis response. Short enough to read in one sitting.
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