Public Relations Campaign Planning and Management

A practical guide for running communication around large development projects, written for project managers as much as for communicators. Published by the World Bank.

Masud Mozammel, Galia Schechter

Shows how to build a joint communications and advocacy strategy across a large institution, with entry points for each stage of the planning cycle. Carries the authority of the United Nations development system.

United Nations Sustainable Development Group

Answers the question most campaign guides skip: how do you know whether the communication worked. Gives example questions, indicators and tools for measuring results.

Caroline Cassidy, Louise Ball