The Blood of the Grape: The Wine Trade Text Book

An academic study of how the wine market actually works: consumption, quality and price, competition, finance, asymmetric information and regulation. The most rigorous book on this page.

Stefano Castriota

What it takes to open a winery, from the buildings and the equipment to the permits, the staffing and the cash flow. Written by a researcher who spent decades advising growers.

Justin R. Morris

A workbook that walks you through drafting a winery business plan section by section, with worksheets to fill in as you go.

Mark E. Pisoni and Gerald B. White

How growers can sell what they harvest: direct sales, wholesale, value added products, and the pricing and regulatory questions attached to each route.

Brady, Thomsen and Morris