The Crowd: A Study of the Popular Mind

Edward Bernays' 1928 classic on how public opinion is shaped. The father of public relations explains the techniques behind modern advertising, politics, and mass persuasion.

Edward L. Bernays

Walter Lippmann's landmark 1922 book on how the pictures in our heads shape what we believe. A deep look at stereotypes, the press, and the manufacture of consent.

Walter Lippmann

Bernays' first book, from 1923, which defined the work of the public relations counsel. It shows how group loyalties and habits shape opinion, and how a campaign can move them.

Edward L. Bernays

A classic on the herd instinct and why people follow the group. Trotter explains suggestibility and conformity, ideas that shaped later thinking on propaganda and mass persuasion.

Wilfred Trotter