The Evolving World of Public Relations

Argues that writing still decides who wins in a visual, digital world, then teaches the craft: research, brand discovery, audience targeting and AP style. Includes advice from working agency leaders on how they actually do it.

Mary Sterenberg

Defines strategic communication and then drills the formats that carry it, with a dedicated chapter on the press release. A widely adopted open textbook for writing courses.

Jasmine Roberts

Covers how social platforms changed the writing and distribution side of public relations. An open textbook built for a university course on digital PR.

Mark Poepsel, Sarah VanSlette