Writing for Strategic Communication Industries

Half the book is devoted to public relations writing, from the basics through ethical and legal considerations to the full PR toolbox. The other half covers digital culture, social media and integrated marketing communications.

NSCC and Rosemary Martinelli

Argues that writing still decides who wins in a visual, digital world, then teaches the craft: research, brand discovery, audience targeting and AP style. Includes advice from working agency leaders on how they actually do it.

Mary Sterenberg

Covers how social platforms changed the writing and distribution side of public relations. An open textbook built for a university course on digital PR.

Mark Poepsel, Sarah VanSlette