The Marketing Map

A guide to setting up and running a destination management organization. It covers partnerships, market research, destination marketing and sales, visitor services, events and the digital world.

World Bank Group

Research on how destinations build and protect their image: online reputation and pricing in lodging, regional image, and the stereotypes that shape how travellers see a place.

Manuel Rodríguez-Díaz and Tomás F. Espino-Rodríguez

Studies on how tourism is marketed and experienced in a sustainable way: visitor satisfaction at heritage sites, online marketing communication, destination loyalty and the needs of different kinds of travellers.

Eduard Cristobal-Fransi and others

Research on how destinations use marketing to support sustainability: positioning, online visitor reviews, seasonal behaviour, social media at ski resorts and gastronomy as part of a country brand.

Umberto Martini and Federica Buffa