Destination Management Handbook

An open textbook on the principles of marketing applied to tourism, hospitality and services: market research, segmentation, positioning, pricing, distribution, promotion and strategic planning.

Lian Dumouchel

Research on how destinations build and protect their image: online reputation and pricing in lodging, regional image, and the stereotypes that shape how travellers see a place.

Manuel Rodríguez-Díaz and Tomás F. Espino-Rodríguez

Studies on how tourism is marketed and experienced in a sustainable way: visitor satisfaction at heritage sites, online marketing communication, destination loyalty and the needs of different kinds of travellers.

Eduard Cristobal-Fransi and others

Research on how destinations use marketing to support sustainability: positioning, online visitor reviews, seasonal behaviour, social media at ski resorts and gastronomy as part of a country brand.

Umberto Martini and Federica Buffa